For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

America is in a dangerous moment.

First and always: we must support our troops. The men and women serving our country deserve clarity of mission, constitutional backing, and leadership that does not put them in harm’s way lightly.

Iran’s regime has been brutal and must end — toward its own people and across the region. It has funded terror, destabilized neighbors, and has American and Israeli blood on its hands. The world is safer when terror networks are dismantled.

American power is strongest when it is accountable to the American people.

That means Congress must debate and authorize sustained military action unless there is a clear, imminent threat. It means transparency. It means oversight. It means an achievable goal.

Without that, we are not projecting strength — we are gambling with instability.

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Candidate for TX, 14th Congressional District

I’m running for Congress because working families are being squeezed from every direction—and the people in charge keep pretending it’s normal. We were told that if we worked hard, played by the rules, and kept our heads down, we’d be okay. Instead, wages stalled, rents and insurance skyrocketed, and basic stability slipped out of reach. That didn’t happen by accident. It happened because Washington chose donors and lobbyists over regular people.

The Democratic National Committee’s Local Listeners program is built around a simple idea: Democrats are stronger when they listen first. The program trains volunteers and organizers to have real, relationship-based conversations—especially in communities that often feel ignored—so local concerns, not assumptions, shape messaging and outreach. Instead of leading with talking points, Local Listeners creates a feedback loop that helps campaigns stay grounded in what voters actually care about.